KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS MECHANISM H OW I T I S C ON FI GURE D FOR T H I S P ROGRAM Verified deposits earn points redeemable at Loyalty on-ramp corridor Reward Partners, bakery, salon, tailor, chai shop. Social capital & rivalry Wards and schools climb a corridor leaderboard; festival-season sprints between institutions; the annual Kerala Civic Awards. Creator voice Vloggers tag clean-up clips and Reward Partners; the index routes discovery commerce to those businesses for years. Patron architecture Diaspora chapters and alumni networks sponsor named corridors in their ancestral wards; the Trust audits and reports. Table 7.1. The four mechanisms configured for Clean Kerala. WORKED EXAMPLE: THE FIRST THREE WEEKS OF A CORRIDOR Week one: creators in the corridor post the launch, a few hundred early adopters make their first verified deposit, and the loyalty points feel like the whole story. The leaderboard is sparse. Week two: the same citizens hit their third and fourth verified action. The engine shifts what it shows them, streaks, the ward’s leaderboard position, a school sprint. A residents’ association starts a group chat about its rank. Week three: a diaspora chapter sponsors the corridor and its name goes on the pods. The local bakery reports new faces redeeming points. The 116