KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS From pilot to state-wide PHASE SC O PE WH A T I T P ROV E S Pilot One or two corridors in a willing local body That the verified action works and citizens engage Scale-up A district, with the partner department leading That the loop holds beyond the early-adopter corridor State-wide Rolled into the partner’s standing operations That the program is durable infrastructure, not a campaign Table 8.3; Safe Roads Kerala: a three-phase rollout, each phase gated on the last. The economics, configured Verification volume is moderate and the clips are short, so even with video the cost stays low; routine helmet-and-lane checks run on the cheap classifier, with frontier escalation only for ambiguous junction or occlusion cases. A mature program verifying hundreds of thousands of segments a month sits comfortably in the low lakhs of rupees a year for inference. Trivial against the public cost of crashes. The standout revenue line here is insurance. An audited safe-driving record is exactly what insurers lack and would pay for, and it supports community and fleet pricing that benefits participants directly. Fuel retailers and vehicle-service chains are natural Reward Partners, and corporates with fleet exposure 134