KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS the places that were already winning. A score that only ever rewards the established corridors would be doing less than the program promises. From pilot to state-wide PHASE SC O PE WH A T I T P ROV E S Pilot One or two corridors in a willing local body That the verified action works and citizens engage Scale-up A district, with the partner department leading That the loop holds beyond the early-adopter corridor State-wide Rolled into the partner’s standing operations That the program is durable infrastructure, not a campaign Table 10.3; Tourism Excellence Kerala: a three-phase rollout, each phase gated on the last. The economics, configured Verification volume tracks visitor submissions rather than daily citizen actions, so it is moderate and seasonal; the cost driver is anti-fraud authenticity checking rather than raw inference, and it remains modest. This is among the cheaper programs to run per outcome. Tourism has the strongest direct commercial logic of any program. Operators pay to participate and to gain discovery placement; tourism boards contract the corridor-score service; corporates sponsor 158