KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS From pilot to state-wide PHASE SC O PE WH A T I T P ROV E S Pilot One or two corridors in a willing local body That the verified action works and citizens engage Scale-up A district, with the partner department leading That the loop holds beyond the early-adopter corridor State-wide Rolled into the partner’s standing operations That the program is durable infrastructure, not a campaign Table 11.3; Volunteer Kerala: a three-phase rollout, each phase gated on the last. The economics, configured Verification volume is modest in normal times and spikes during emergencies, which is precisely when the register earns its value; inference cost is negligible because much of the verification is institutional sign-off rather than image analysis. This is one of the least expensive programs to run. Volunteer Kerala is the program least driven by direct revenue and most driven by public value, so it is a natural candidate to be cross-subsidised by Tourism Excellence. Its sponsorship comes from foundations and corporates funding disasterreadiness and challenge events, and its largest ‘return’ is the avoided cost and saved time of a faster, better-coordinated emergency response, 170