Kerala Rising: From Exporting People to Exporting Ideas · Page 191 of 353

KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS

KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS
monsoons ago; the corridor’s green-cover
index is now on the open-data dashboard.
A diaspora chapter funds a native-species
grove in its ancestral panchayat and receives
audited twelve-month survival reporting, not a
planting-day photograph.
The engine, configured
MECHANISM
H OW I T I S C ON FI GURE D FOR T H I S
P ROGRAM
Survival-verified trees earn points
Loyalty on-ramp redeemable at nurseries and garden
suppliers; funding the next planting.
Social capital &
rivalry
Schools, wards, and panchayats compete
on verified survival rate, not planting count;
an annual green award.
Creator voice
Creators document plantings and one-year
survival reveals; indexed clips teach
species choice and care.
Patron
architecture
Corporates and diaspora sponsor named
groves and avenues with audited survival
reporting; the Trust verifies.
Table 13.1. The four mechanisms configured for Green Kerala.
WORKED EXAMPLE: WHY SURVIVAL-SCORING
CHANGES BEHAVIOUR
Under a planting-count incentive, the rational move
is to plant as many cheap saplings as fast as
possible on planting day and never return. Under a
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