KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS the native-species share is measured and the scoring weighted toward appropriate species. A program that produced high survival rates of the wrong trees would have gamed its own metric, which is why the metric is more than survival alone; it is survival of the right thing, audited credibly enough that a funder will pay for the claim. THE AUDIT IS THE PRODUCT Anyone can fund a planting day. Green Kerala funds survival, and because it audits survival credibly, its data is worth paying for to any corporate or agency that needs to report real green cover or carbon. The persistence check that protects the outcome is also the thing that sells the program. 199