KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS Loop. Creators carry the campaign; institutions compete on registrations; the count is public. Result. A durable, competed-over registration drive instead of a one-week awareness spike. 22. The school avenue that survived Wayanad · Green Kerala Situation. Last year’s school planting drive lost most of its saplings by March. Action. Trees are registered and re-imaged at six and twelve months; only survivors score fully. Loop. The district ranks schools on survival rate, not planting count; a nursery is the Reward Partner. Result. The school plants hardier species and tends them, and ninety percent survive. 23. The corporate carbon grove Idukki · Green Kerala Situation. A corporate wants credible green-cover claims, not a planting-day photo for its report. Action. It sponsors a named native-species grove with audited six- and twelve-month survival reporting. Loop. Survival-audited data feeds the corporate’s ESG reporting; the audit is the product it pays for. Result. Significant sponsorship flows in because the persistence check makes the claim defensible. 24. The residents’ association shade street Thrissur · Green Kerala Situation. A hot, treeless residential street that residents have wanted to green for years. Action. The association plants and registers an avenue; survival re-checks track the canopy. Loop. A ward green-cover index; the street competes with neighbouring streets over three monsoons. 215