KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS citizens to participate, is led to the institution by elimination as much as by advocacy. THE COMPARISON, DISTILLED Against doing nothing, the framework delivers behaviour change; against more-of-the-same, it converts existing spend into outcome; against a vendor app, it builds owned, reusable capability; against a startup, it offers permanence and public trust. It is the only option that scores well on ownership, behaviour change, and trustworthiness at once; which is why the case for it is partly a case against the alternatives. 306