KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS that grain is cheaper and more durable than working against it. None of these assumptions is novel; all are well-supported, and the engine is simply the disciplined application of all three at once. THE ENGINE, UNDERSTOOD AS PSYCHOLOGY Activate the willing rather than convert the resistant; use money only as an on-ramp and shift quickly to belonging, which does not crowd out or run out, and compete institutions rather than individuals, because that is how this society already organises pride. The four mechanisms are the operational form of these three wellsupported assumptions about how people actually work. 66