KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS and gives the state a tool to spread tourism’s benefit more evenly than marketing alone ever has. ₹45,054 cr 2.58 cr visitors, 2025 tourism revenue, 2024 ₹13,500 cr Ayurveda / wellness segment Exhibit 9 – The sector the loop raises. Sources: Kerala Tourism; TMV, 2025–26 (see Reference 8). The verified action Visitors submit verified ratings and short clips of cleanliness, friendliness, authenticity, and service at a specific business or corridor. A model checks that the submission comes from a genuine on-location visit, geofence, timestamp, anti-bot signals. And aggregates an audited corridor-and-business hospitality score that publishes only above a minimum volume. WHAT THE AI CONFIRMS An on-location, in-window submission from a distinct visitor (geofence plus timestamp). Authenticity signals against review-farming: device, velocity, and language-pattern anomalies. Linkage to a registered business so the score attaches to an accountable operator. 153