KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS Kerala, a morning in 2028 A homestay owner in Munnar checks her corridor rank over morning tea. She has climbed two places since she retrained her staff on check-in, and the climb shows on the public corridor page where her next guests will see it. A German couple scans a corridor code, watches an indexed creator clip about a spice shop, and walks there because the shop’s audited service score is the highest on the street. The District Tourism Promotion Council opens its quarterly note with audited corridor hospitality scores instead of footfall guesses, and the north-Kerala corridors that were invisible five years ago are suddenly on the map. The engine, configured MECHANISM H OW I T I S C ON FI GURE D FOR T H I S P ROGRAM Operators earn standing and discovery Loyalty on-ramp placement; visitors earn points usable across the corridor’s partner businesses. Social capital & rivalry Businesses and corridors compete on audited hospitality scores; an annual bestcorridor award. 154