KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS Appendix H: A pilot, fully specified The rest of the book argues that the idea is sound. This appendix does something narrower and more useful for a body deciding whether to act: it specifies one concrete pilot, with a real place, a fixed duration, a costed budget, explicit success metrics, and a published threshold below which the pilot is declared a failure and stopped. Every figure here is illustrative and would be replaced by the implementing body’s own numbers; the point is to show that the first step can be made small, measurable, and safe to lose. Where, and why there The proposed pilot is a single ward-cluster in the Adoor municipal area of Pathanamthitta district: a defined stretch of perhaps three to four wards covering on the order of 3,000 to 4,000 households, chosen for reasons that make it a fair test rather than a flattering one. It is ordinary, not exceptional, neither the cleanest nor the most troubled part of the state, so a result there would generalise. It is small enough to run on a modest budget and large enough that the feedback loop, the social comparison between streets, has room to operate. It has the associational density, residents’ 343