KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS associations, Kudumbashree neighbourhood groups, active places of worship, that the engine relies on. And it sits in a remittance-heavy district, so the diaspora-patron element can be tested rather than assumed. Cleanliness is the chosen behaviour, for the reason given throughout: it is the most visible civic outcome and therefore the fastest to read, honestly, as a success or a failure. How long Twelve months, in three blocks. Months 1 to 2 are setup: constituting the light governance, signing the local body and the partner sanitation staff, recruiting the first Reward Partners (corridor shops and services), and establishing the baseline measurement before anything launches. Months 3 to 9 are the live loop: citizens log verified actions, points accrue and redeem locally, the ward leaderboard runs, and the mechanics are tuned in the field. Months 10 to 12 are assessment: an independent evaluator, not the author and not the implementing team, measures against the baseline and publishes the result in full, whatever it shows. Twelve months is long enough for a habit to form or visibly fail to form, and short enough that the cost of being wrong is contained. 344