KERALA RISING · FROM EXPORTING PEOPLE TO EXPORTING IDEAS attention, is the smallest line on the page, around two lakh rupees against a total near seventy. The cost of the pilot is people, rewards, and honest measurement. A body could fund this from a single department’s discretionary budget without a special allocation, which is precisely the point of starting small. What success looks like, stated before the pilot runs Success metrics are fixed in advance and published, so the pilot cannot be graded on a curve after the fact. Against a measured baseline, a successful 12month pilot would show all of the following, verified independently: – Participation: at least 30 percent of households in the pilot wards logging a verified civic action in a typical month by month nine, from a nearzero baseline. – Behaviour, not just app use: a measurable, independently-observed improvement in actual street cleanliness, by a standard waste-audit method, of at least 25 percent against baseline, not merely an increase in points logged. – Equity: participation in the poorest quartile of the pilot area running at no less than two-thirds of the richest quartile’s rate, demonstrating the loop is not simply rewarding the alreadyadvantaged. 346